Adidas takes the action from the house to the streets in this star studded bloc party where artists, models, musicians and athletes mix seamlessly on the Street Where Originality Lives.

And the only way to authentically capture a street party everyone wants to be at to is to throw it for real in the heart of London’s East End with 25 celebrity guests like David Beckham, Noel Gallagher, Snoop Dogg, and supermodel Agyness Deyn.

Client: adidas Originals
Agency: Sid Lee
Year: 2010

Creative Direction: Kris Manchester
Art Direction & Design: Dominic Prevost, Laura Kim
Copywriters: Evan Brown, Heather Schmitz

Director: Nima Nourizadeh
Post Production & SFX: The Mill
Sound: Boogie