CAA:
Do Anything But Drive
After edibles became legal for purchase in Canada, CAA needed to convince the 1 in 5 young Canadians who drive after using cannabis to plan ahead.
Rather than focusing on facts, this neon-drenched campaign celebrates responsible behaviour, applauding young drivers for choosing to do whatever they want, as long as it’s not driving.
Brand Video:
Dress
Brand Video:
Dog
Video:
Rideshare
Credits:
Client: CAA
Agency: One Twenty Three West
Year: 2020
Creative Director: Rob Sweetman
Art Director: Dominic Prevost
Copywriter: Kate Roland
Producer: Ann Rubenstein
Prod. Co.: Revolver Films
Exec. Producer: Luc Frappier
Director: Scott Cudmore
D.O.P.: Michael LeBlanc
Post Production: Cycle Media
Exec. Producer: Tom Murray
Editor: Matthew Griffiths
Colourist: Sam Gilling
Audio Co.: Pirate
Exec. Producer: Lauren Davies
Director/Producer: Mark Rajakovic
Engineer: Keith Ohman