Bundaberg Rum:
Original Thinking
Bundaberg Original Rum was born from the genius of a group of Australian sugar millers who had no idea what else to do when faced with a crippling molasses surplus way back in 1885. Like the rum itself, their story has become the stuff of legends.
Brand Video:
Credits:
Client: Diageo Australia
Agency: Leo Burnett Sydney
Year: 2012
Chief Creative Officer: Andy DiLallo
Creative Director: Grant McAloon
Creative Director: Vince Lagana
Writer: Grant McAloon
Art Directors: Vince Lagana, Andrew Ostrom, Dominic Prevost
Client Services Director: Peter Bosilkovski
Business Director: Sam McGown
Agency TV Producer: Margot Fitzpatrick /Renata Barbosa
Production Company: Revolver/Biscuit
Director: Mike Maguire
Producer: Ian Iveson
Executive Producer: Michael Ritchie
VFX and Post Production: Fin Design + Effects
Editor: Peter Whitmore - The Editors
Music Composer: Oli Julian
Sound Design: Henning Knoepfel
Music and Sound Producers: Storr Redman and Daniel Gay