Toyota:
Raw Driving

To demonstrate the capabilities of the new Toyota 86 we asked Keiichi Tsuchiya —the creator of the Japanese art of drifting— to design a track using the car itself. Dubbed Track 86, it’s the ultimate drifting playground: created by, and unique to, the 86.

 

Hero Video:

Credits:

Client: Toyota
Agency: Publicis Mojo Sydney
Year: 2013

Chief Creative Officer: Craig Davis
Creative Director: Pim van Nunen
Writer: Ian Williamson
Art Director: Adam Whitehead, Dominic Prevost

Executive Producer: Roy de Giorgio
Production Company: Finch
Director: Patrick Hughes
Producer: Cath Anderson
Composers: Haydn Walker and Ramesh Sathiah
Sound Design: Simon Kane

 
 
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