adidas:
Star Wars
Nothing beats watching the World Cup in this adidas-remixed version of Star Wars' iconic Mos Eisley Cantina featuring David Beckham, Daft Punk, Noel Gallagher, Han Solo and (of course) Snoop Dogg rocking a lightsaber.
Painfully composited from footage captured in a custom-made blue screen replica of the Cantina and the original 1977 Star Wars footage, this was a once-in-a-lifetime project.
Brand Video:
Teaser:
Stunt:
NYC Imperial March
Joined by Storm Troopers and Originals alike, a Star Wars inspired Imperial March took place in New York. The March ended at adidas' SoHo Store, with guest appearances by Snoop Dogg, DJ Neil Armstrong, and the Sith Lord himself, Darth Vader.
Behind the Scenes:
Video courtesy of HypeBeast
Digital Experience:
Death Star Superlaser
The adidas Originals Death Star Superlaser integrates with Google Maps and Facebook to let user take control of the Death Star itself and leave their mark anywhere in the world.
Video:
Digital Experience
Credits:
Client: adidas Originals
Agency: Sid Lee
Year: 2010
Creative Direction: Kris Manchester
Art Direction & Design: Dominic Prevost
Digital Art Direction: Kris Kreol
Writer: Evan Brown
Director: Nima Nourizadeh
Post Production & SFX: The Mill
Sound: Boogie