adidas:
all in
Adidas goes all in, launching its biggest campaign in its sixty-plus years of existence, resulting in an intense and passionate ride showcasing the best of sport, street and style around the world.
Shot over 5 months across 4 continents, and edited from hours of footage, this campaign became, at the time, Youtube’s single most viewed channel. Within a week, the spot’s single, Civilization by Justice, became #1 on iTunes.
Brand Video:
Case Study:
Teaser:
Brand Video:
Extended Stories
By deconstructing its two minute epic spot, adidas expands its universe, showcasing parallel stories revolving about passion and intensity featuring some of the world’s biggest artists and athletes.
Digital Experience:
Hosted on YouTube, users can explore the breath and depth of the campaign using an intuitive music and footage navigator. Mixing hours of footage together, it creates a unique customized viewing experience tailored to the user's tastes.
Brand Photography:
Providing a gritty yet intimate portrayal of its ambassadors in action, the campaign’s photography tells a tell of unbridled passion and intensity.
Credits:
Client: adidas Global
Agency: Sid Lee
Year: 2011
Campaign Creative Director: Kris Manchester
Art Director: Dominic Prevost
Copywriter: Evan Brown
Producer: Claudia Roy
Director: Romain Gavras
Editor: Walter Mauriot, Jono Griffith, Marka
Sound: Marco Casanova, Jérôme Gonthier
Music: Justice
Photography Creative Director: Yann Mooney
Art Direction: Dominic Prevost, Gabrielle Tigan
Photography: Cheryl Dunn, Mark Oblow
Producer: Vahid Tizhouch